Setyr Rods® is a company dedicated to providing a quality Professional fishing rod, with the highest level of design and handcrafted artisanship available anywhere at any price. Jim Eldred, who learned the art of rod building and design from Bobby Loomis, founded our
company in the summer of 2004. Rod production began in January 2005 with our first rod model the CLS190M. Setyr has since expanded the rod line-up and now hand crafts over 230 graphite rod models in 18 distinctive categories for both fresh and saltwater applications.

In an industry cluttered with imports and inexpensive copies Setyr has opted to build a Professional style graphite rod that is light, sensitive, powerful and durable. Using top of the line components, scientific engineering and rod design and our own American-made graphite blanks has allowed Setyr to create a true Professional Fishing Tool. When you buy a Setyr Rod you will fish with the same rod our Pro Staff uses. No shortcuts, no smoke and mirrors here. Setyr does not build custom rods for our Pros and sell an inexpensive copy at retail. That’s why Pros like Dave Lefebre say, “Setyr Rods are without doubt the best fishing rods I’ve ever held in my hands.”

We invite you to take your time and look around our web site. See why we are so proud of our American built graphite rods. Learn about how we build, review our extensive rod selection, meet our Pro Staff and see some great success stories in our Gallery.